If you want to know how the neighborhood is doing, you might want to consider comparing the alcohol sales of the local zip code with the sales of the zip code of the city. If you are researching a location in San Antonio, type "San Antonio" into the city and click search. The results will show sales for each zip for about the last two years. You could do this by downloading the results of the "Alcohol Sales by Location" into your excel, and aggregating the data on your own, but this is more time efficient if you don't care about individual locations and would just like to get a better feel for the local market. Type in City, if you want to narrow your results to more recent data, input a month and you will only get the sales since that month.